This series of videos via Toshiba Canada is called “Let's Get Unstressed With Lucy.” But Lucy's LuLus are the real star of the show. The sexism in Tech ads continues unabated.
Damn. I honestly can't believe this was approved by such a major company as Toshiba (212,000 employees worldwide). This is 2012, right?
Anyway, creatively, the videos are basically lame. The double entendres are lame. The ending jokes are really lame. If you're going to be sexist morons, at least push the idea a bit.
Three more videos below, including one in French.
Ad agency: Capital C, Toronto (thanks for the tip, Lloyd).
Source: thetyee.ca
