The latest computers come with dual-core processors and a double helping of sexism.
Spurred last week by this tweet from ASUS that pointed at a booth babe's nice ass like a horny 12-year-old (Sexism? How 'bout Unfunnyism?), the tech world is, once again, discussing the anti-female "brogrammer" (ugh) culture.
But is it so much worse in tech than other industries? I can tell you from personal experience it's pretty damn bad in advertising, too. And the good old boys network has been documented many times in finance. And sales. And so on.
But what makes tech different is that, relatively, it's a new field. So one would think that this shit wouldn't be so prevalent.
These ads don't support that thought.
Droid
Droid commercial from 2009 attacking the iPhone's sexuality. A phone "that trades hairdo for can-do". Basic message: the iPhone is a pussy phone.
Droid Bionic
"Stung" by the sexism charges, Verizon last year rolled out this epic sci-fi nerd-boy fantasy of a hot babe in tight armor who deflects lasers with her ample, protected rack. Well done.
Best Buy
Commercial debuted during this year's Super Bowl, still running. The backlash on Twitter was immediate with cries of sexism, since all the innovators shown are men, and then the lead Best Buy sales person is a woman. I don't know about this one. But these folks want the spot pulled.
