No wonder the Dark Knight has such a puss on.
I'M THE GODDAMN BATMAN!
(Hey kid, could you wheel me over to the window so I can get some sun? My pecker is frozen.)
This pathetic point-of-purchase display (called, true story, the "Caped Dewsader") is part of a new Warner Bros./Mountain Dew marketing campaign for The Dark Knight Rises. Read more about it here.
Source: batman-news.com